Hopps is one of those skating brands we have to support. Inspired by underground street culture, the skater owned brand represents NYC to the fullest and focuses on pushing the ideals of being creative and having fun. . .not to mention their team is quite stacked and their gear is clean.
Staying on the topic of gear, they just released a short commercial for their brand new Spring 2013 clothing drop. Jahmal Williams, Jerry Fowler, Steve Brandi, and Joel Meinholz all make appearances in the roughly three-minute clip made by Marcus Manoogian. The clothes look tight and the skating is even tighter– check it out above and go cop some of the gear at your local skate shop.