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Greats’ “The BAB”

Greats’ “The BAB”

Named after co-founder Ryan Babenzien— yeah, he’s one of those Babenziens— Greats’ new model “The Bab” pays homage to the worlds of luxe and athletics.

Taking on the ever-popular chukka silhouette, Greats presents their version of the lightweight trainer, “The Bab.” A lightweight mesh chassis sets the tone for “The Bab,” with other components including bonded overlays, referencing the seamless uppers popular in contemporary shoe design. Although presented with laces, the shoe has a slip on feel, coming with an additional elastic bungie pull tab on the heel. Throw that on-top of a comfy EVA sole— ladies and gentlemen you’re left with a banger perfect for the upcoming summer season. Here’s a little info on the brand:

Greats is the first mens sneaker brand to be born in Brooklyn. Greats is passionate about building the best footwear in the game at the best price. As Charles Eames liked to say about his designs, “The best, for the most, for the least” and we think that’s right.

Check out the video showcasing “The Bab” in the player above. The kicks come in black, red, and white for only about $59, so hit up the Greats online store and snag a pair before it’s too late.

greats babs red mid 2014 release

[h/t Hypebeast]