Beats by Dre’s latest artist collaboration is with a man that needs no introduction. Futura’s artistic career began on the streets and subways, with his legendary “Break” wholecar immortalized by Martha Cooper in Subway Art, influencing generations to follow. Futura’s aerosol abstractions have graced gallery walls around the world and he’s lent his aesthetic, and street cred, to some of the biggest brands in the world including Nike and Hennessy.
The Beats by Dre Solo HD headphones serves as a canvas for Futura’s Atom series. The clean white background juxtaposes with the splashes of blue, red, and yellow. The Beats by Dre store also hosted a launch event with DJ D-Nice on the ones and twos along with media, friends, and family in attendance. You can cop a pair from the Beats store at 67 Greene Street in SoHo or on the Beats by Dre website.