Futura x Beats by Dre Solo HD Headphones Launch

The Beats by Dre store in SoHo played host to the launch of their latest artist collaboration with legendary graffiti artist Futura. Take a look at the design and photos from the event after the jump.


Beats by Dre’s latest artist collaboration is with a man that needs no introduction. Futura’s artistic career began on the streets and subways, with his legendary “Break” wholecar immortalized by Martha Cooper in Subway Art, influencing generations to follow. Futura’s aerosol abstractions have graced gallery walls around the world and he’s lent his aesthetic, and street cred, to some of the biggest brands in the world including Nike and Hennessy.

The Beats by Dre Solo HD headphones serves as a canvas for Futura’s Atom series. The clean white background juxtaposes with the splashes of blue, red, and yellow. The Beats by Dre store also hosted a launch event with DJ D-Nice on the ones and twos along with media, friends, and family in attendance. You can cop a pair from the Beats store at 67 Greene Street in SoHo or on the Beats by Dre website.







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  • I’m no huge Beats By Dre fan, but I have to say, those are fresh. The white with the colorful paint splatter and blue accents looks good. Add Futura’s name to it and I’m sold!


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