Flicks on Kicks: mi adidas Launches Photo Customization
adidas is taking sneaker customization to a whole new level.
adidas Originals is building on the recent popularity of its ZX Flux model by allowing users to put their own personal touches on the shoe. With the mi adidas Photo Print App, smart phone users will be able to print any high-resolution photo onto the upper of the ZX Flux, providing a limitless supply of options for customization.
So basically now you can wear selfies, food porn, jail squats, feminist booties, viral memes, and all those nudes you’ve been saving onto a pair of sneakers. If you really wanna fuck the game up, take a photo of yourself wearing sneakers and put them on the sneakers. (Sneaker Inception) It’s a great time to be a sneakerhead.
The mi adidas Photo Print App is set to launch in August, stay tuned for more details.
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