Brands to Watch in 2014
These clothing companies probably flew under your radar this year, but not for much longer. There’s always room for the new kids on the block, and in some cases, for some OGs to re-establish themselves on the scene. Keep an eye out for these brands in 2014.
Lemar & Dauley
Lemar & Dauley established itself as one of the premiere streetwear brands in the ’00s. Their collections included loud prints that were perfect for the time, but in retrospect seem trendy. After going on somewhat of a hiatus, L&D came back strong with their “Wave Tribe Collection,” which distinguishes itself from the “loud” prints of yester-year into the more grown-up world of street fashion. Look for timeless pieces and amicable quality threads, along with some very dope collabs coming from Lemar & Dauley in 2014.
Peas & Carrots International
The lifestyle brand has quietly set itself up for a big year come ’14. With the continuing rise of representative Casey Veggies, Peas & Carrots continues to extend its global reach. I can’t lie, the palette selection of green and orange really appeals to me. The heads of P&C are always keeping it fresh, and flag stores are looming coast to coast around the country, along with stockiest requesting more pieces. P&C will keep swag fiends eating their veggies!
Stay Dirty Co.
If you dig the new generation of rap music, then you unknowingly fuck with Stay Dirty. Based out of Los Angeles and headed by Shane Gonzales, Stay Dirty Co. has been exposed to the masses via the likes of rappers affiliated with A$AP Mob and Mac Miller rocking the garb. Print heavy pieces are guaranteed to please all with some original designs coming from the young mind. The line is carried in shops ranging from the US all the way to Tokyo, not bad for a brand that launched just three short years ago.
Furthermore, Gonzales has a lot of these young start-ups modeling their blueprint after Stay Dirty’s underground success, from lookbooks to design and everything in between. Imitation is the highest form of flattery they say. Gonzales hasn’t even hit his 20s yet, so be on the look out because the best is yet to come. The youth shall inherit the reins of this fashion shit gawd!
Yo! Adrian needs a UHAUL truck when laundry day comes around.
Where’d you get your style from? If you got it from the Internet, please raise your hand. Geez, that’s a lot of hands. Originality is rare to come by, but these dudes right here know what’s good before the designers do. Here are our top influencers of 2013.
Namely Rocky and Ferg, A$AP Mob had a monstrous year. But it is their ability to bring high fashion to the attention of streetwear junkies that most draws thousands of aesthetes to tap A$AP as influence in their everyday apparel. Look no further then their slew of videos for proof: Rocky’s “Fashion Killa” features Rihanna and Pretty Flacko mixing the finest in fashion with the gods of streetwear like Supreme, and Ferg’s “Shabba” vid epitomizes luxurious thug style.
Rocky also had his first chance to delve into design this year as he collaborated with his good friend Jeremy Scott for a limited run of Adidas Wings. Scroll through the internets and you’ll find all your favorite rappers clad in Hood By Air and ripped jeans. Wait, didn’t Flacko spit, “Niggas got rips in they jeans man I started that/Hood By Air man I started that/Niggas claim they the God of black/Well your name is purple I’m the God of that.”
The A$AP Mob had a heavy influence on the scene in 2013, with zero signs of slowing down coming in the near future. Fashion junkies are anxiously awaiting Rocky’s next design effort come the new year.
Here’s a scenario that epitomizes Yeezy’s influence amongst the fashion world. The Air Max 90 Hyperfuse “Independence Day” Pack sat on shelves collecting dust when it first dropped over the summer. That is until Kanye West was spotted assaulting paparazzi rocking the Navy iteration of the sneaker. Within days the sneakers sold out. Yeezy continues to mastermind looks that have all the hypebeasts imitating in utter failure, but continue to attempt nonetheless.
West’s various design ventures in 2013 caused a ruckus just as anything Yeezus related does, while the Nike Yeezy 2 “Red Octobers” have yet to see a release date. Rather, West split ties with Nike due to irreconcilable differences. He is now headed to design for Adidas, which should cause a big shift in power amongst the sneaker gods. West also plans to release his apparel on a wider scale. In fact, to make a change on the way the world’s population lives in the modern era.
Yeezy taught us all, and will continue to head the class of elite tastemakers in the world. His rants are unnecessary at times, but for Yeezus sake, he brought the leather jogging pants to Fendi six years ago! Today we see many a dude sporting imitation leather joggers. He will always be ahead of the curve. Kanye West has the answers.