It happens to the best of us. You come out of your crib, feeling so fly, looking so fresh, in your latest find from some obscure street style blog . . . only to realize that the blog wasn’t that obscure (Complex style, really?) and your homie saw the same shirt and had the same idea. Street wear labels are a dime a dozen these days and yet this predicament still baffles the American male. Blame groupthink, blame corporate America, blame Kanye, basically the only way to avoid looking like Boyz II Men tribute act is to search further afield. And so, we bring you Dope Chef, a brand from the East London fashion contingent. Offering fan favorites like tongue and cheek iconography, a neutral color palette with a splash of camo and tye-dye and basic sportswear silhouettes, this label will continue to sate the true streetwear head. Check out the “Behind the Brand” video from Style Britain above and the Dope Chef website for more details.*
*Individuality not guaranteed.