DJ Premier Talks Mass Appeal x Gang Starr Collaboration
Primo breaks down the details behind Gang Starr x Mass Appeal tee and the late great Guru's illustrative abilities.
Legendary producer DJ Premier sat down with Mass Appeal to explain the mindset behind our Gang Starr-inspired collaboration. Gang Starr, for all that don’t already know, was one of the most influential East Coast hip hop duos of all time and consisted of the late great MC Guru and DJ Premier himself.
DJ Premier explained how the original Gang Starr logo first came to be. Created by Guru and Big Shug, “The chain is the bond of the artists and the star is the talent inside the chain,” Premier said.
Unbeknownst to many, Guru actually attended Fashion Institute of Technology and had an innate ability to illustrate. With inspiration from other renowned hip hop logos like those of Public Enemy and EPMD (designed by Eric Haze), he conjured the infamous Gang Starr logo that we recognize today.
Pay tribute to history and Guru’s memory by rocking the Mass Appeal x Gang Starr collaboration tee, available in black and white, at our online shop.
Also, just in time for sweater weather, we’ve got a limited edition hoodie. Only 44 made. Get ’em while their hot!