The internationally acclaimed music-man known as Diplo has done a good job of keeping one foot in the commercial realm of music while rooting the other in the best and/or prominent of the underground music scene. Aside from his recent work with Usher, Big Sean, and No Doubt (+Busy Signal as apart of the dancehall duo Major Lazer), he spends his time writing books, buying expensive chains for newly signed and heavily hyped rappers, and helping push forward new internet-based music from an array of talented people who don’t have the same social outreach as he does.
His new sub-label, associated with the Mad Decent imprint, named Jeffree serves a platform for the release of quality music ranging from mostly newly discovered electronic producers and acts, the likes of which varies both geographically as well as musically. Releases from Jeffree artists include: Zebra Katz, Slick Shoota, Expendable Youth, Phat Deuce, Wiwek, Paper Diamond, Bwana, Zeds Dead, and many more (to come…)
And if quality music from some amazing producers, curated by Diplo, was not enough of a selling point for you, all releases from Jeffree are FREE!
Some of Jeffree’s newest releases have a particular ‘lean’ towards the Southern Rap production style with an electronic twist. With heavy emphasis on loud 808s, club and street sound effects at a half-timed pace. Releases from Baauer, Branko and Lockah seem to stand out.
Baauer’s EP Harlem Shake [JEFF016] features two very hard hitting club tracks that are short only in duration. Harlem Shake is the a hood anthem aimed to give props to a time in NYC when we liked to wear head bands and AND1 sneakers with our Steve Francis jerseys. “Yaow!” moves at a slightly faster tempo with a more tropical feel to the high end sounds, but seems to stay within the sonic realm Baauer has honed in his latest productions.
“When You Stop Feeling Like A Wierdo & Become a Threat” [JEFF020] marks the debut release for Scottish producer and head of Tuff Wax Records Lockah. Each of the songs featured on this EP have a (h)arpeggiated 8-bit sound that would sound cheesy if it were not for Lockah’s execution of deep bass-lines, shuffling kick patterns and subtle leads throughout. The 2 tracks that seem to stick out the most on the EP are Goons N Roses and The Sour Drink From The Ocean. On Remix detail: Pictureplane spin on “The Sour Drink From The Ocean” gives the original a taste of shoe-gazing dance pop feel.
Branko is the new moniker taken up by the artist formerly known as J-Wow. His release “Going in Hard” [JEFF019] keeps the wet and bubbly Kurudo style sound familiar to his work as part of the Portuguese dance music group Buruka Som Sistema, while providing moments for 19 year old Floridian rapper Dominique Young Unique to do the Tampa Bay area proud. On remix detail: Astronomer & Swick, French Fries and BeatauCue give their renditions of the single.
Thus far, Jefrree as a label and platform has not disappointed if you consider yourself a fan of going crazy at the club…or in your room on iTunes (we don’t judge). Next on deck for Jefrree is a release from anonymous producer ƱZ who is looking to surpass his (or her) 15-minutes-of-soundcloud-fame with a 4 track EP of 808 driven trap beats. Keep your eyes and ears peeled for much more from Mad Decent and Jeffree.