DEWeezy Project Documentary

Lil’ Wayne and Mountain Dew’s collaborative DEWeezy endeavor gave 10 New York City teens the opportunity to tap into their inner marketing skills. The youthful squadron was paired up with a professional creative team and allotted director Chris Robinson as a mentor for a one-of-a-kind crash course on the development and production of an actual Mountain Dew spot featuring Weezy. Here’s a documentary about their journey and the fruits of their funky labor. DEW lil-wayne-deweezy-commercial

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