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Boldy James “What’s the Word”

Boldy James “What’s the Word”

It’s a three act play in the video for Boldy James’s “What’s the Word.” What starts as a straight forward rap video, a white backdrop behind Boldy, shifts with each verse, taking the Detroit rapper to such scenes as a prison visitation room and a therapists office. Directed by Gerard Victor, the video never complicates matters, letting the Alchemist beat and Boldy’s measure bars land flush. In the end, there’s a literal imagining of the hooks line “Whippin til it turn into clay” with the end product an emblem for Boldy’s ConCreatures 227 set. The track is off My 1st Chemisty Set which you can cop now on iTunes.

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