Beastie Boys Son Monster Energy for $1.7 Mil
You've got to fight! For your right! To not get your shit stolen...
A New York jury has awarded the surviving Beastie Boys – Ad Rock and Mike D – $1.7 million after Monster Energy used samples of some of their most famous songs, including “Sabotage,” in an ad campaign. The ads that Monster ran even included “RIP MCA” after the death of Adam Yauch two years ago, which the remaining Beasties claimed was a false endorsement.
The sum of money is not the $2 million that the Beastie Boys were originally hoping for ($1 million for use of the songs and another $1 million for “implied endorsement”) but it is a long shot better than the $125, 000 that Monster originally offered.
The BBC reports that this story was all the more poignant because
Before his death, Yauch left instructions in his will to stop people from using his music or image in advertising. The instructions read: “In no event may my image or name or any music or any artistic property created by me be used for advertising purposes.” Horovitz had testified the hip-hop group would never licence songs to endorse commercial products, while Diamond testified that the band was protective of its existing catalogue of music since Yauch’s death.
This news comes after Mike D announced earlier this week that the Beastie Boys would stop making music.