Mass Appeal » Treats

The Notorious B.I.G.’s Throwback Footage

Treats — Tue, 21 May 2013 14:00:18 +0000

In celebration of Biggie's birthday today, take a look back at rare footage with Sticky Fingaz from Onyx, plus the session where BIG laid down vocals for what would become his memorable "Where Brooklyn At" freestyle.

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Bible Study Party Goes Uptown to Bronx Mansion

Treats — Tue, 23 Apr 2013 16:59:12 +0000

Dice the God's weekly party, Bible Study, is headed Uptown to a BX mansion.

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Let Me Coach You: Coachella’s Finest Moments

Treats — Sun, 14 Apr 2013 22:31:52 +0000

By now, there’s a chance that every photo taken at Coachella has given you all that you think you need to see. Yet every recap has not been written about ad nauseam. There’s enough to go around from the stimulus overload taking place over the course of two weekends. To organize the confusion a little bit for you—and for my Continue Reading

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Let Me Coach You: Fast Times at Coachella

Treats — Sun, 14 Apr 2013 00:48:07 +0000

A young white man with a shaved head was touring the grounds of Coachella wearing a neon green tank top with a charming photo of Carlton Banks screen printed on it. On top of the T-shirt, he had a wool cardigan sweater akin to the signature threads worn by the character immortalized on his chest. This ironic display was so Continue Reading

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Let Me Coach You: Mass Appeal at Coachella

Treats — Fri, 12 Apr 2013 16:16:49 +0000

For the next two weekends, music and art converge in the desert at the Coachella Valley Music and Arts Festival. It’s relatively known as one giant party, like most multi-day concerts these days. Except there’s a greater presence of celebrity given that it’s based on the West Coast. That ain’t all to it though. We’ll be in attendance for Friday Continue Reading

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Hey, You’re Cool!: Max Glazer

Treats — Wed, 23 Jan 2013 20:53:10 +0000

Meet one of New York's most influential DJs of all time, now helping to broadcast the people's music night and day on RadioLily.com.

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Shiftee and Badman Shark Declare War on EDM

Treats — Fri, 23 Nov 2012 16:23:59 +0000

Bite your tongue and swallow the three letters E-D-M before associating DJ Shiftee and Badman Shark with the electronic dance music craze. Time To Die, their newest mixtape is not meant for fist bumping, grinding, or even money dancing. Instead it makes a statement, “dethrone the current warlord gang known as EDM and restore the natural order of Bass,” stated Continue Reading

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Sónar Comes to the U.S. with Azari & III

Treats — Wed, 31 Oct 2012 22:15:30 +0000

In Spain where an annual festival known as Sónar takes place in June, a diverse lineup of talent from the dance music and hip-hop world have united since 1994. It’s a format similar to what the United States is accustomed to every summer when music concerts—big and small—sweep the nation from Austin to Miami and beyond. What’s rare is having Continue Reading

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Seeing Double: Fat Tony & Tom Cruz Back-to-Back Video Premiere

Treats — Mon, 29 Oct 2012 21:14:33 +0000

Earlier this year Fat Tony and Tom Cruz taught a valuable lesson on the origin of denim and Guinness draught beer. The pairing of clothing and dark brews is more than the average prerequisite to an entertainer’s lifestyle, instead they tell a story in the visual to “Denim Guinness Boys,” the second track from Double Dragon (Young One Records), Tony Continue Reading

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Pow Wow Hawaii’s Art Community on the Rise

Treats — Thu, 18 Oct 2012 22:48:54 +0000

Maybe it’s the fresh air. Maybe it’s the friendly, beautiful people. Maybe it’s a combination of both but whatever it is Hawaii isn’t just the perfect place to vacation it’s a great place for art and the annual Pow Wow festival. We traveled to the other side of the map to attend the five-day event. Local and international artists were Continue Reading

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