About: Treats

Mass Appeal has always been in good hands. We pride ourselves on the tradition of passing the baton to the next person fit to lead. I stepped into that role during my period of free agency after the player's coach Lord SHR recruited me. Serving three strong years at Complex with the former MA staff helped, but moonlighting as a DJ put me in the company of other nighttime vultures--graffiti writers. I studied the local names on roll down gates, fire hydrants and delivery trucks because they were the true guest list worthy of the VIP treatment because they stayed high, and were far from highfalutin. The ground level is where it's poppington. Come on down.

Recent Posts by Treats

The Notorious B.I.G.’s Throwback Footage

In celebration of Biggie’s birthday today, take a look back at rare footage with Sticky Fingaz from Onyx, plus the session where BIG laid down vocals for what would become his memorable “Where Brooklyn At” freestyle.

Let Me Coach You: Fast Times at Coachella

A young white man with a shaved head was touring the grounds of Coachella wearing a neon green tank top with a charming photo of Carlton Banks screen printed on...

Hey, You’re Cool!: Max Glazer

Meet one of New York’s most influential DJs of all time, now helping to broadcast the people’s music night and day on RadioLily.com.

Shiftee and Badman Shark Declare War on EDM

Bite your tongue and swallow the three letters E-D-M before associating DJ Shiftee and Badman Shark with the electronic dance music craze. Shiftee and Badman's Time To Die  mixtape is not...