About: Treats

Mass Appeal has always been in good hands. We pride ourselves on the tradition of passing the baton to the next person fit to lead. I stepped into that role during my period of free agency after the player's coach Lord SHR recruited me. Serving three strong years at Complex with the former MA staff helped, but moonlighting as a DJ put me in the company of other nighttime vultures--graffiti writers. I studied the local names on roll down gates, fire hydrants and delivery trucks because they were the true guest list worthy of the VIP treatment because they stayed high, and were far from highfalutin. The ground level is where it's poppington. Come on down.

Recent Posts by Treats

Music Video

The Notorious B.I.G.’s Throwback Footage

In celebration of Biggie’s birthday today, take a look back at rare footage with Sticky Fingaz from Onyx, plus the session where BIG laid down vocals for what would become his memorable “Where Brooklyn At” freestyle.

Events, Music

Bible Study Party Goes Uptown to Bronx Mansion

Dice the God’s weekly party, Bible Study, is headed Uptown to a BX mansion.

Events, Music

Let Me Coach You: Coachella’s Finest Moments

By now, there's a chance that every photo taken at Coachella has given you all that you think you need to see. Yet every recap has not been written about...
Events, Music

Let Me Coach You: Fast Times at Coachella

A young white man with a shaved head was touring the grounds of Coachella wearing a neon green tank top with a charming photo of Carlton Banks screen printed on...
Events, Music

Let Me Coach You: Mass Appeal at Coachella

Survive under Mass Appeal’s wing as we guide you through the Coachella music festival.

Features, Hey, You're Cool

Hey, You’re Cool!: Max Glazer

Meet one of New York’s most influential DJs of all time, now helping to broadcast the people’s music night and day on RadioLily.com.

Music, Music Video

Shiftee and Badman Shark Declare War on EDM

Bite your tongue and swallow the three letters E-D-M before associating DJ Shiftee and Badman Shark with the electronic dance music craze. Time To Die, their newest mixtape is not...
Features, Music

Sónar Comes to the U.S. with Azari & III

Azari & III talk Sónar and how they formed a group.