As the home of Savile Row, London has always boasted a rich heritage of men’s fashion. In an effort to showcase the county’s rich sartorial talent in menswear, The London Collections: Men, was set up three years ago. London Collection: Men provides British menswear designers with their own unique platform to show their lines, rather than being bunched in among the womanswear.
While Savile Row speaks to the bespoke gentleman of fine tailoring and Gatsby-esque suiting, a new breed of designers has emerged from the graffitied streets of East London. With eclectic influences, sports-luxe silhouettes and a mish-mash of print and pattern, this band of designers are turning the traditional London aesthetic on it’s head with their experimental approach to streetwear. Here’s our top five emerging street-inspired designers from this years London Collections: Men.
Astrid Andersen Fall/Winter 2013
When ASAP Rocky and Nas start rocking your designs you know you’re on to a good thing. Such was the case for Astrid Andersen, who has been making waves since graduating from Denmark’s Royal College of Art in 2010. Carried by tastemaker Opening Ceremony, her collections are inspired by urban males, who share their look with their gang of friends. Speaking to London Collections: Men, she describes her aesthetic as “masculine, using street attitude and hip-hop references whilst playing on more feminine materials and colours.” Odd Future’s Left Brain is also a fan and we can see Andersen’s Rolodex of famous faces continuing to expand as her collections become more established.